Proof in Advertising #2 - John Sands Racing

I'm not much of a rev-head, so I don't know much about the history of Motorsport in Australia. I am prepared to dive deep into it though, as I just recently found out that John Sands, the company responsible for distributing the SC-3000 in Australia, also sponsored a Racing team during the 1980s.

Walter "Rusty" French

During this period, they mostly supported the career of the successful but little remembered driver Walter "Rusty" French. In an interview with Australian Muscle Car Magazine, Rusty commented that the managing director of John Sands at the time, who he met through a mutual friend, was a bit of a car nut. Naturally, this sponsorship led to some interesting cross-promotion of their Sega computers during the 1983 and 1984 racing seasons, with logos and advertisements emblazoned across Rusty's signature black coloured cars.

1983

Vroom!

The most famous race in Australia is the Bathurst 1000. It's a 1000 km touring car race around the Mount Panorama race track in Bathurst, New South Wales. In 1983, the John Sands racing team had the duo of Rusty French and former Bathurst champion Bob Morris, racing in a Holden VH Commodore. The pair qualified ninth in the top ten "Hardies Heroes" (the race at the time being sponsored by the infamous asbestos-peddler James Hardie Industries).